Our Story

Our story begins in 2004 when I did the “big chop” hoping to be free of the toxin-filled chemicals I had known for most of my life. However, natural hair was new territory — daunting and unfamiliar. So, I returned to what was easier — relaxed hair.

Six years later, I transitioned to natural hair for the second time. It was a struggle to care for my natural hair. The lack of natural, toxin-free products made the struggle even harder. After trying many products to no avail, I decided it was time to make my own. The first product I came up with was a hair cream that worked great on my natural hair. I shared it with my friends and family and they loved it. Fast forward a few years... Amalise was born.